About us

Protection you can trust on.

From a single desk in 1995 to five locations and a team of dedicated professionals today — our mission has never changed.

United Risk leadership
Our story

It started with a drive downtown.

Barry Grunfeld opened this agency in 1995. In the early days, that meant driving down to the insurance center in Manhattan with papers in hand to make sure every client had the coverage they needed. No shortcuts. No passing the buck. Just a straightforward promise: protection you can trust on.

Thirty-one years later, we have developed strong relationships across the industry and expanded our team significantly. The number of policies we manage has grown tremendously. But our dedication — and that individual touch for every single policy — has stayed exactly the same.

Today we operate out of five different locations with a large team, all working to implement that same founding vision for a broader audience. Independent, client-first, and committed for the long term.

What we stand for

Three values, in everything we place.

Trust

Every recommendation we make is rooted in what is right for the client — not what is easiest to sell.

Craft

We obsess over policy language, endorsements, and exclusions so you never learn about a gap at claim time.

Continuity

Most of our clients have been with us for over a decade. Most of our advisors, even longer.

Want to meet the team behind the work?

Meet Our Team